Being mobile ready just means being ready
These days, it’s almost sacrilege for news sites not to have a mobile presence.
According to the Pew Internet and American Life Project, 40 percent of adults use the internet, email or instant messaging on a mobile phone (up from the 32% of Americans who did this in 2009). But what’s a small news operation to do?Some smaller organizations may not have the budget for developing a mobile site or app. While that excuse may not be valid for long, there’s one thing you can do if your organization lacks a mobile-specific site.These rules look familiar
Follow the rules of building any solid website. As Stefan Nagey, a managing director at Qorvis, says: “When you’ve done things right, people won’t be sure if you’ve done anything at all.” Nagey presented “The Mobile Web is Dead” at a MeetUp event, hosted by the Web Content Mavens group in Washington, D.C. He also emphasized the importance of leaning toward developing an app rather than a mobile site since apps tend to be a richer, more popular experience for consumers.
Bur if you lack the funds for programming a mobile app, he relayed some good advice for creating any site, like:- making sure your interface priorities match your business priorities.
- writing clean, semantically correct markup.
- creating SEO friendly content.
- designing a clean, simple user interface.
Use what he called a “light touch,” and your website will function well, even though it’s not officially mobile-ready.
What do you think? Should news orgs definitely be mobile ready?
Photo by sgback.
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