More ideas for TBD's crowded runway

Busy-runway

This is the second of two posts on the new TBD.com In yesterday's post, we detailed how TBD is embracing true two-way interactivity to produce better journalism.

TBD General Manager Jim Brady told a Poynter chat audience Monday that TBD has "ideas backed up on the runway like LaGuardia Airport." Given the many observers offering advice to the new site, the figurative backup now probably stretches into the Queens streets. That won't stop us from adding to it.

For starters, we agree with the tweeter who implored, "I was kind of ticked that @tbd doesn't yet beam GPS-coded info right into my brain. They've had time." We'll assume TBD is on that. It's probably just awaiting approval from the giant app store in the sky. In the meantime, here are some other ideas we think TBD should pursue:

  • We see that each of the stories posted on the site has a small, gray line of text, indicating the source of the story. We'd like to see a color-coded system, which could simply mean stories from TBD are red and those from other news sources are gray. This might help people know better that when they click a link, they will be taken off site.
  • We want a better explanation of the features available on TBD. Certainly, this site isn't your typical news site, so we'd love to see a How to Take Advantage of TBD section.

    A subsection for former WJLA.com and News8.net visitors — the TV stations' sites started redirecting to TBD.com when the new site went live — detailing what's happened to their favorite features should be part of this guide. Several users identifying themselves as loyal WJLA.com visitors complained to TBD community hosts about the new format in a TBD-hosted launch-day chat, some threatening to take their business to rival news sites.

    The hosts were receptive to users' suggestions to create a "Here's what's changed" page like the one we are advocating and to reconsider the decision not to carry live streaming of WJLA programming. Whether or not TBD takes those steps, some former WJLA.com visitors are likely to leave anyway. Like we already said, TBD.com isn't a traditional news site — that was kinda the point — and some more traditional users aren't going to like it now matter what TBD says or does.

    But to those open to change, just a little ruffled by it, judging from users' chat comments, TBD could have made things easier on itself by better preparing users for the switch. In TBD's defense, notices were posted on the old sites and the stations ran on-air teasers, though this one from June probably inspired more questions than it answered. But reports from users that they thought WJLA.com had been hacked and that "I don't know anything about TBD," suggest TBD could have done more, assuming these users are as loyal as they claimed to be.

  • Since aggregation is such a big part of what it does, TBD should look for ways to make the articles it links to on other sites more searchable. Based on a few test searches, TBD's internal search engine seems to pick up the ledes/summary grafs for external articles, but not copy farther down in the story. For example, searches for proper names contained in articles' bodies returned no results.

    Now, users can easily work around this by searching Google in the corner of their browser or in another tab. And, especially since there's a readily available alternative, it's worth noting that TBD is building a news site, not a search engine. But, if searches of linked content's full text — a feature available to all Blogger bloggers — can be achieved without overwhelming in-house developers or through affordable third-party help, it's something worth exploring.

  • There seems to be inconsistent use of tagging for stories. We'd love to see this feature taken full advantage of as an easy way to provide ongoing context for stories, create different topic pages, and allow users to easily dive farther into content they're interested in.
  • A nifty — if difficult to execute — idea to come out of the Poynter chat: A Pandora-like feature that lets users jettison articles they don't care for from TBD's vertical news streams and have them replaced by ones an algorithim thinks they'll have a better chance of liking.

    "Good idea, but something that's not as easy it sounds," was Brady's response. "That requires a significant amount of pre-planned headlines and blurbs. If you keep clicking "x," we need to keep giving you new headlines." Good point. To make it a bit easier, how about by the 20th click or so Onion-like articles start popping up, like "Local news consumer impossible to please"

  • We do love the events page on TBD, especially the visual appeal of it. How does one submit an event for consideration though? It seems like a simple form could be created to accomplish this, and once staff looked over the event information, it could be published.
  • Similar to the events page suggestion, it seems news organizations could capitalize on the ease of submitting digital photos of weddings, anniversaries and other important life events. This might be too "local" for TBD and its large coverage area, but it could be a traffic booster. Newspapers use to be the place to see all these things, and to some degree, social networks have filled the gap where online publications have failed. However, what if a news org could do it better? Maybe it's taking advantage of where people already might publish these photos. TBD could give users an option to publish certain Facebook or Flickr photo albums on its site.

We haven't scanned and analyzed every square-inch of TBD, but we hope these ideas help the staff there, as well as other news organizations looking to push the industry forward. And by all means, if you have more ideas, add them in the comments below or simply contact TBD and its staff. We're sure they're listening and they don't seem to mind a busy runway.