What would newspapers look like if they were invented today? Swedish media group Bonnier's News+ tablet concept is one answer.

As elegantly demonstrated in the video below, News+ iPad apps seek to create an intimate daily news narrative that "filter(s) out the din of the Web."

Users receive a new edition each morning that has a clear beginning and end. During the day they can follow updates on specific topics across devices, share reactions with friends and journalists and bookmark content for later. At night they can return to what they saved and browse selections recommended by their social network and the publisher.

I have to say, I don't think there's any piece of marketing that's done more to make we want a tablet, not even those snappy iPad spots. I'm special, of course: I'm a newspaper geek. Newspaper geeks, however, aren't a growth market. As one commenter on Bonnier's video put it, "It's interesting to also target people who love the newspaper. Who are those people?"

They might not describe themselves as such, but there are more newspaper geeks out there than you think. Even those who've never picked up a newspaper want to feel connected to and understand the world around them, two things newspapers, perhaps more than any other single medium, have long helped people do. The modern fragmentation of information sources, I'd offer, increases, not decreases, demand for context and belonging.

Even those who've never picked up a newspaper want to feel connected to and understand the world around them, two things newspapers, perhaps more than any other single medium, have long helped people do.

Another video commenter observed that News+ doesn't really do anything that isn't already being done. "Other than tablet-based formatting," he asked, "where is the Web 3.0 / semantic Web  innovation here?" I don't disagree, and toward that end, would like to see News+ or something like it be developed for the open Web. But, what's wrong with saying, "Let's get what we know and understand right, package it smartly, and iterate from there?"

Indeed, some of News+'s most brilliant features are about, now that we have the technology, righting longtime Web 1.0 and 2.0 wrongs. These are things publishers can and should be righting on all digital platforms, things like:

• Offering advertisements that are useful and add value to rather than distract from the experience. In the video, a user browses a map of real estate listings and books an appointment with an agent directly within an ad.

• Giving visual journalism "its rightful place as an important part of the news narrative." Honestly, if I were a photojournalist or videojournalist working in mainstream news, I would hate the current setup. Only in rare spaces does the presentation match these mediums' awesome storytelling power.

• Recognizing that less is more, that expert news judgment is best applied helping people sort through their seemingly infinite choices rather than piling on more.

What do you think of News+? If you were recreating the newspaper, what would you keep? What would you change?